Our Story

From a Personal Challenge to Empowering Women Across Kenya

Wendy Karira, Founder of MyCurves

Wendy Karira, Founder of MyCurves

It Started with a Need

Like many women, founder Wendy Karira struggled to find the perfect bra that was both comfortable and supportive. Shopping for lingerie was often frustrating, with limited size ranges and a lack of knowledgeable fitting services.

After years of wearing ill-fitting bras and understanding the impact it had on her confidence and comfort, Wendy decided to make a change. She realized that if she was facing this challenge, countless other women in Kenya were too.

This personal experience sparked the vision for Loving My Curves – a boutique dedicated to helping every woman find her perfect fit, regardless of her size or shape.

“My biggest problem became my goldmine”

— Wendy Karira, Founder

Meet Wendy, founder of MyCurves

Watch Wendy share the story behind Loving My Curves — building inclusive lingerie retail and professional fittings in Nairobi.

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In the Press

MyCurves and founder Wendy Karira Waweru have been featured in Kenyan media for building inclusive lingerie retail and professional fitting in Nairobi.

Bikozulu

Confidence In A Cup

Wendy Karira on building Loving My Curves and helping Kenyan women find confidence through the right fit.

Read on Bikozulu
Nairobi Wire

My Hustle: I Sold Family Plot to Start Lingerie Business

Wendy Karira shares how she invested in MyCurves and grew a dedicated plus-size lingerie business in Nairobi.

Read on Nairobi Wire
Riverwood Communications

Inclusion Icons — Wendy Waweru & MyCurves Kenya

Recognised for pioneering curvy-model marketing and encouraging women to embrace every body shape.

Read on Riverwood Communications

It's important for confidence, posture and comfort.

Wendy's story on Instagram

In her July 2026 reflection, Wendy shares how the MyCurves dream began in 2017 — and links back to Bikozulu's “Confidence In A Cup” feature.

Read Wendy's story on Instagram

Follow @mycurveskenya for fitting tips and new arrivals.

Experience the MyCurves fitting

Free professional bra fittings at Sarit Centre and Yaya Centre — message us on WhatsApp to book your visit.

Book a free fitting

What customers say

I had been wearing the wrong size for years. The fitting at Sarit was thorough and patient — I finally understand my band and cup size.

Wanjiku M.

Sarit Centre

They really know Panache and Curvy Kate. I found a balconette that actually lifts without digging in. Worth the visit.

Grace K.

Yaya Centre

Free fitting with no pressure to buy. I came to check my size and left with so much more confidence about what suits my shape.

Verified customer

Sarit Centre

Our Mission

We set out to create a space where every woman, regardless of her size, could find beautiful, comfortable, and supportive lingerie. We believe that the right foundation garment can transform not just your outfit, but your confidence.

Our Journey

2018

The Beginning

Loving My Curves was founded with a mission to revolutionize the lingerie shopping experience in Kenya.

2019

First Location

Opened our flagship store at Sarit Centre, offering expert fittings and premium lingerie brands.

2021

Expanding Our Reach

Launched our second store at Yaya Centre to serve more women across Nairobi.

Today

Growing Strong

Proudly serving thousands of women with 15+ premium brands and a team of certified fitting experts.

Our Impact

10,000+

Women Fitted

Helping women find their perfect fit and boosting confidence

2

Store Locations

Conveniently located at Sarit Centre and Yaya Centre

15+

Premium Brands

Curated selection of the world's finest lingerie brands

What We Stand For

💕

Body Positivity

Celebrating every body type and empowering women to love their curves

Expert Service

Certified fitting specialists dedicated to finding your perfect fit

Quality Products

Only the finest materials and craftsmanship from trusted global brands

🤝

Community

Building a supportive community of women who uplift each other

Experience the Difference

Visit us today and discover why thousands of women trust Loving My Curves for their lingerie needs

Sarit Centre

Mon-Sat: 10:00 am – 7:00 pm

Sun: 10:00 am – 6:00 pm

+254 746 844 227

Yaya Centre

Mon-Sat: 10:00 am – 7:00 pm

Sun: 10:00 am – 6:00 pm

+254 703 844 227
Book fitting